The Game Plan

Alright, let’s talk about what a solid marketing strategy looks like for a fitness app designed specifically for women, helping them optimize their workouts by syncing with their hormonal health and menstrual cycle.

The Game Plan

Alright, let’s talk about what a solid marketing strategy looks like for a fitness app designed specifically for women, helping them optimize their workouts by syncing with their hormonal health and menstrual cycle.

The Game Plan

Alright, let’s talk about what a solid marketing strategy looks like for a fitness app designed specifically for women, helping them optimize their workouts by syncing with their hormonal health and menstrual cycle.

The Game Plan

Alright, let’s talk about what a solid marketing strategy looks like for a fitness app designed specifically for women, helping them optimize their workouts by syncing with their hormonal health and menstrual cycle.

We’re not just throwing content out there and hoping for the best. This marketing strategy is built on five key pillars: The Who, The What, The Where, The How, and The Packaging.

We’re not just throwing content out there and hoping for the best. This marketing strategy is built on five key pillars: The Who, The What, The Where, The How, and The Packaging.

We’re not just throwing content out there and hoping for the best. This marketing strategy is built on five key pillars: The Who, The What, The Where, The How, and The Packaging.

We’re not just throwing content out there and hoping for the best. This marketing strategy is built on five key pillars: The Who, The What, The Where, The How, and The Packaging.

The Who

Who are we talking to? This section locks in our ideal audience. We’re getting crystal clear on their demographics, pain points, goals, and what keeps them up at night.

The Who

Who are we talking to? This section locks in our ideal audience. We’re getting crystal clear on their demographics, pain points, goals, and what keeps them up at night.

The Who

Who are we talking to? This section locks in our ideal audience. We’re getting crystal clear on their demographics, pain points, goals, and what keeps them up at night.

The Who

Who are we talking to? This section locks in our ideal audience. We’re getting crystal clear on their demographics, pain points, goals, and what keeps them up at night.

The Ideal Customer Breakdown
The Ideal Customer Breakdown
The Ideal Customer Breakdown
The Ideal Customer Breakdown

Just as important? Knowing who isn’t the right fit. That way, we’re not wasting time marketing to the wrong people.

Just as important? Knowing who isn’t the right fit. That way, we’re not wasting time marketing to the wrong people.

Just as important? Knowing who isn’t the right fit. That way, we’re not wasting time marketing to the wrong people.

Just as important? Knowing who isn’t the right fit. That way, we’re not wasting time marketing to the wrong people.

Who is this product not for list
Who is this product not for list
Who is this product not for list
Who is this product not for list

The What

What’s in it for them? This is where we define what makes this app a must-have. We break down its key features, its unique selling points, and why it’s better than the competition. We also tackle objections head-on so we’re ready when potential users hesitate.

The What

What’s in it for them? This is where we define what makes this app a must-have. We break down its key features, its unique selling points, and why it’s better than the competition. We also tackle objections head-on so we’re ready when potential users hesitate.

The What

What’s in it for them? This is where we define what makes this app a must-have. We break down its key features, its unique selling points, and why it’s better than the competition. We also tackle objections head-on so we’re ready when potential users hesitate.

The What

What’s in it for them? This is where we define what makes this app a must-have. We break down its key features, its unique selling points, and why it’s better than the competition. We also tackle objections head-on so we’re ready when potential users hesitate.

Breakdown of what the app can offer
Breakdown of what the app can offer
Breakdown of what the app can offer
Breakdown of what the app can offer

The Where

Where do we find them? This is all about choosing the right marketing channels. Women’s health blogs, fitness podcasts, social media, influencer partnerships. Wherever our audience is hanging out, that’s where we need to show up.

The Where

Where do we find them? This is all about choosing the right marketing channels. Women’s health blogs, fitness podcasts, social media, influencer partnerships. Wherever our audience is hanging out, that’s where we need to show up.

The Where

Where do we find them? This is all about choosing the right marketing channels. Women’s health blogs, fitness podcasts, social media, influencer partnerships. Wherever our audience is hanging out, that’s where we need to show up.

The Where

Where do we find them? This is all about choosing the right marketing channels. Women’s health blogs, fitness podcasts, social media, influencer partnerships. Wherever our audience is hanging out, that’s where we need to show up.

Ad options
Ad options
Ad options
Ad options

The How

What’s the action plan? This is where strategy meets execution. Are we running an influencer campaign? Posting fitness tips and hormone-health education on Instagram five times a week? Creating lead magnets? This section outlines exactly how we’re making noise in the market.

The How

What’s the action plan? This is where strategy meets execution. Are we running an influencer campaign? Posting fitness tips and hormone-health education on Instagram five times a week? Creating lead magnets? This section outlines exactly how we’re making noise in the market.

The How

What’s the action plan? This is where strategy meets execution. Are we running an influencer campaign? Posting fitness tips and hormone-health education on Instagram five times a week? Creating lead magnets? This section outlines exactly how we’re making noise in the market.

The How

What’s the action plan? This is where strategy meets execution. Are we running an influencer campaign? Posting fitness tips and hormone-health education on Instagram five times a week? Creating lead magnets? This section outlines exactly how we’re making noise in the market.

Plan of action list
Plan of action list
Plan of action list
Plan of action list

The Packaging

What’s the brand voice? How do we make sure every message feels on brand and resonates with our audience? We’re setting the tone and ensuring every piece of content aligns with the brand’s personality and mission.

The Packaging

What’s the brand voice? How do we make sure every message feels on brand and resonates with our audience? We’re setting the tone and ensuring every piece of content aligns with the brand’s personality and mission.

The Packaging

What’s the brand voice? How do we make sure every message feels on brand and resonates with our audience? We’re setting the tone and ensuring every piece of content aligns with the brand’s personality and mission.

The Packaging

What’s the brand voice? How do we make sure every message feels on brand and resonates with our audience? We’re setting the tone and ensuring every piece of content aligns with the brand’s personality and mission.

Tone of voice description
Tone of voice description
Tone of voice description
Tone of voice description

What's Next?

Now, we move. The first step? Locking in the foundational pieces so we can hit the ground running. This strategy is designed to not just put this app on the map but to create a loyal, engaged community of women who trust it.

What's Next?

Now, we move. The first step? Locking in the foundational pieces so we can hit the ground running. This strategy is designed to not just put this app on the map but to create a loyal, engaged community of women who trust it.

What's Next?

Now, we move. The first step? Locking in the foundational pieces so we can hit the ground running. This strategy is designed to not just put this app on the map but to create a loyal, engaged community of women who trust it.

What's Next?

Now, we move. The first step? Locking in the foundational pieces so we can hit the ground running. This strategy is designed to not just put this app on the map but to create a loyal, engaged community of women who trust it.

List of next steps
List of next steps
List of next steps
List of next steps

If this sounds like the kind of strategic, results-driven marketing plan you need, let’s talk.

GET IN TOUCH

If this sounds like the kind of strategic, results-driven marketing plan you need, let’s talk.

GET IN TOUCH

If this sounds like the kind of strategic, results-driven marketing plan you need, let’s talk.

GET IN TOUCH

If this sounds like the kind of strategic, results-driven marketing plan you need, let’s talk.

GET IN TOUCH