The Problem
Spontaneous trips sound fun, but the planning? A nightmare. You want a quick getaway, but decision fatigue kicks in: Where should we go? How far is it? What’s the best way to get there? Where do we stay? By the time you figure it out, the “fun” part is already gone.
The Problem
Spontaneous trips sound fun, but the planning? A nightmare. You want a quick getaway, but decision fatigue kicks in: Where should we go? How far is it? What’s the best way to get there? Where do we stay? By the time you figure it out, the “fun” part is already gone.
The Problem
Spontaneous trips sound fun, but the planning? A nightmare. You want a quick getaway, but decision fatigue kicks in: Where should we go? How far is it? What’s the best way to get there? Where do we stay? By the time you figure it out, the “fun” part is already gone.
The Problem
Spontaneous trips sound fun, but the planning? A nightmare. You want a quick getaway, but decision fatigue kicks in: Where should we go? How far is it? What’s the best way to get there? Where do we stay? By the time you figure it out, the “fun” part is already gone.
The Solution
Enter the Weekend Getaway App, a no-fluff, get-out-the-door travel planner. It simplifies the entire decision-making process by suggesting destinations based on travel time, preferred mode of transport, and accommodation options. No more endless Google searches or scrolling through travel blogs. Just pick, book and go.
The Solution
Enter the Weekend Getaway App, a no-fluff, get-out-the-door travel planner. It simplifies the entire decision-making process by suggesting destinations based on travel time, preferred mode of transport, and accommodation options. No more endless Google searches or scrolling through travel blogs. Just pick, book and go.
The Solution
Enter the Weekend Getaway App, a no-fluff, get-out-the-door travel planner. It simplifies the entire decision-making process by suggesting destinations based on travel time, preferred mode of transport, and accommodation options. No more endless Google searches or scrolling through travel blogs. Just pick, book and go.
The Solution
Enter the Weekend Getaway App, a no-fluff, get-out-the-door travel planner. It simplifies the entire decision-making process by suggesting destinations based on travel time, preferred mode of transport, and accommodation options. No more endless Google searches or scrolling through travel blogs. Just pick, book and go.
My Role
My responsibilities included:
My Role
My responsibilities included:
My Role
My responsibilities included:
My Role
My responsibilities included:
User research - understanding what makes trip planning so painful.
User research - understanding what makes trip planning so painful.
User research - understanding what makes trip planning so painful.
User research - understanding what makes trip planning so painful.
Mapping user flows - ensuring a frictionless journey from ”Where should we go?” to ”Let’s book this now.”
Mapping user flows - ensuring a frictionless journey from ”Where should we go?” to ”Let’s book this now.”
Mapping user flows - ensuring a frictionless journey from ”Where should we go?” to ”Let’s book this now.”
Mapping user flows - ensuring a frictionless journey from ”Where should we go?” to ”Let’s book this now.”
Wireframes & prototypes - translating insights into a seamless experience.
Wireframes & prototypes - translating insights into a seamless experience.
Wireframes & prototypes - translating insights into a seamless experience.
Wireframes & prototypes - translating insights into a seamless experience.
User Research: What I Uncovered
Before jumping into design, I observed how people actually plan their trips. The goal? Identify the hurdles that turn spontaneous travel into a headache.
User Research: What I Uncovered
Before jumping into design, I observed how people actually plan their trips. The goal? Identify the hurdles that turn spontaneous travel into a headache.
User Research: What I Uncovered
Before jumping into design, I observed how people actually plan their trips. The goal? Identify the hurdles that turn spontaneous travel into a headache.
User Research: What I Uncovered
Before jumping into design, I observed how people actually plan their trips. The goal? Identify the hurdles that turn spontaneous travel into a headache.
Key Takeaways:
Key Takeaways:
Key Takeaways:
Key Takeaways:
1.
Users think in vibes, not locations.
1.
Users think in vibes, not locations.
1.
Users think in vibes, not locations.
1.
Users think in vibes, not locations.
1.
Most don’t start with a specific place in mind, they just know they want a beach trip, a city escape, or a mountain retreat.
1.
Most don’t start with a specific place in mind, they just know they want a beach trip, a city escape, or a mountain retreat.
1.
Most don’t start with a specific place in mind, they just know they want a beach trip, a city escape, or a mountain retreat.
1.
Most don’t start with a specific place in mind, they just know they want a beach trip, a city escape, or a mountain retreat.
2.
Travel inspiration = social media & Google.
2.
Travel inspiration = social media & Google.
2.
Travel inspiration = social media & Google.
2.
Travel inspiration = social media & Google.
1.
Instagram posts, blog articles, and “Best Weekend Getaways from [City]” lists dominate the decision-making process.
1.
Instagram posts, blog articles, and “Best Weekend Getaways from [City]” lists dominate the decision-making process.
1.
Instagram posts, blog articles, and “Best Weekend Getaways from [City]” lists dominate the decision-making process.
1.
Instagram posts, blog articles, and “Best Weekend Getaways from [City]” lists dominate the decision-making process.
3.
“Weekend getaway” is a time-based decision.
3.
“Weekend getaway” is a time-based decision.
3.
“Weekend getaway” is a time-based decision.
3.
“Weekend getaway” is a time-based decision.
1.
Users define short trips by how long it takes to get there, not distance. A two-hour train ride? Perfect. A four-hour flight? Too much work.
1.
Users define short trips by how long it takes to get there, not distance. A two-hour train ride? Perfect. A four-hour flight? Too much work.
1.
Users define short trips by how long it takes to get there, not distance. A two-hour train ride? Perfect. A four-hour flight? Too much work.
1.
Users define short trips by how long it takes to get there, not distance. A two-hour train ride? Perfect. A four-hour flight? Too much work.
4.
Travel sites make planning harder, not easier.
4.
Travel sites make planning harder, not easier.
4.
Travel sites make planning harder, not easier.
4.
Travel sites make planning harder, not easier.
1.
People avoid booking sites until they’ve already decided on a destination because these platforms force them to enter specifics too soon.
1.
People avoid booking sites until they’ve already decided on a destination because these platforms force them to enter specifics too soon.
1.
People avoid booking sites until they’ve already decided on a destination because these platforms force them to enter specifics too soon.
1.
People avoid booking sites until they’ve already decided on a destination because these platforms force them to enter specifics too soon.
Armed with these insights, I structured the user flow to match how people naturally think about trip planning starting with the vibe, not the destination.
Armed with these insights, I structured the user flow to match how people naturally think about trip planning starting with the vibe, not the destination.
Armed with these insights, I structured the user flow to match how people naturally think about trip planning starting with the vibe, not the destination.
Armed with these insights, I structured the user flow to match how people naturally think about trip planning starting with the vibe, not the destination.
Design Process
Design Process
Design Process
Wireframes: Laying the Foundation
Before going digital, I sketched out rough layouts to nail down the essentials. Once I had a clear vision, I built out high-fidelity wireframes in Sketch.
Wireframes: Laying the Foundation
Before going digital, I sketched out rough layouts to nail down the essentials. Once I had a clear vision, I built out high-fidelity wireframes in Sketch.
Wireframes: Laying the Foundation
Before going digital, I sketched out rough layouts to nail down the essentials. Once I had a clear vision, I built out high-fidelity wireframes in Sketch.
Wireframes: Laying the Foundation
Before going digital, I sketched out rough layouts to nail down the essentials. Once I had a clear vision, I built out high-fidelity wireframes in Sketch.
Prototyping: Bringing It to Life
From wireframes, I created an interactive prototype that aligned with the user flow. Every step was intentional, designed to reduce friction and make the planning process feel effortless.
Prototyping: Bringing It to Life
From wireframes, I created an interactive prototype that aligned with the user flow. Every step was intentional, designed to reduce friction and make the planning process feel effortless.
Prototyping: Bringing It to Life
From wireframes, I created an interactive prototype that aligned with the user flow. Every step was intentional, designed to reduce friction and make the planning process feel effortless.
Prototyping: Bringing It to Life
From wireframes, I created an interactive prototype that aligned with the user flow. Every step was intentional, designed to reduce friction and make the planning process feel effortless.
Step 1: Where Are You Traveling From?
Step 1: Where Are You Traveling From?
Step 1: Where Are You Traveling From?
Step 1: Where Are You Traveling From?
First things first, location matters. The app kicks things off by asking for the starting point, so every trip suggestion makes sense. No one wants to get hyped about a destination only to realize it’s on the other side of the country.
First things first, location matters. The app kicks things off by asking for the starting point, so every trip suggestion makes sense. No one wants to get hyped about a destination only to realize it’s on the other side of the country.
First things first, location matters. The app kicks things off by asking for the starting point, so every trip suggestion makes sense. No one wants to get hyped about a destination only to realize it’s on the other side of the country.
First things first, location matters. The app kicks things off by asking for the starting point, so every trip suggestion makes sense. No one wants to get hyped about a destination only to realize it’s on the other side of the country.
Step 2: Travel Time & Mode Not all weekend trips are created equal
Step 2: Travel Time & Mode Not all weekend trips are created equal
Step 2: Travel Time & Mode Not all weekend trips are created equal
Step 2: Travel Time & Mode Not all weekend trips are created equal
Some people are down for a quick road trip, while others are happy to hop on a short flight. Options for travel time (1 hour, 2 hours, etc.) and preferred mode (drive, train, flight) keep recommendations realistic.
Some people are down for a quick road trip, while others are happy to hop on a short flight. Options for travel time (1 hour, 2 hours, etc.) and preferred mode (drive, train, flight) keep recommendations realistic.
Some people are down for a quick road trip, while others are happy to hop on a short flight. Options for travel time (1 hour, 2 hours, etc.) and preferred mode (drive, train, flight) keep recommendations realistic.
Some people are down for a quick road trip, while others are happy to hop on a short flight. Options for travel time (1 hour, 2 hours, etc.) and preferred mode (drive, train, flight) keep recommendations realistic.
Step 3: Pick a Vibe
Step 3: Pick a Vibe
Step 3: Pick a Vibe
Step 3: Pick a Vibe
This is where the fun begins. Instead of asking for a specific location, the app lets users choose the kind of trip they’re craving, beach escape, mountain retreat, city adventure, or something off the beaten path. Because let’s be honest, most people start with “I need a break” before they know exactly where they want to go.
This is where the fun begins. Instead of asking for a specific location, the app lets users choose the kind of trip they’re craving, beach escape, mountain retreat, city adventure, or something off the beaten path. Because let’s be honest, most people start with “I need a break” before they know exactly where they want to go.
This is where the fun begins. Instead of asking for a specific location, the app lets users choose the kind of trip they’re craving, beach escape, mountain retreat, city adventure, or something off the beaten path. Because let’s be honest, most people start with “I need a break” before they know exactly where they want to go.
This is where the fun begins. Instead of asking for a specific location, the app lets users choose the kind of trip they’re craving, beach escape, mountain retreat, city adventure, or something off the beaten path. Because let’s be honest, most people start with “I need a break” before they know exactly where they want to go.
Step 4: Curated Suggestions
Step 4: Curated Suggestions
Step 4: Curated Suggestions
Step 4: Curated Suggestions
No one has time to sift through a million options. Based on the previous selections, the app delivers a handful of highly relevant destinations. No information overload, just the good stuff.
No one has time to sift through a million options. Based on the previous selections, the app delivers a handful of highly relevant destinations. No information overload, just the good stuff.
No one has time to sift through a million options. Based on the previous selections, the app delivers a handful of highly relevant destinations. No information overload, just the good stuff.
No one has time to sift through a million options. Based on the previous selections, the app delivers a handful of highly relevant destinations. No information overload, just the good stuff.
Step 5: Time to lock it in
Step 5: Time to lock it in
Step 5: Time to lock it in
Step 5: Time to lock it in
With stays, transportation, and activities all in one spot, there’s no need for endless tabs and second-guessing. A few taps, and it’s officially go-time.
With stays, transportation, and activities all in one spot, there’s no need for endless tabs and second-guessing. A few taps, and it’s officially go-time.
With stays, transportation, and activities all in one spot, there’s no need for endless tabs and second-guessing. A few taps, and it’s officially go-time.
With stays, transportation, and activities all in one spot, there’s no need for endless tabs and second-guessing. A few taps, and it’s officially go-time.
Final Thoughts
This project proved that travel planning doesn’t have to suck. By aligning the app’s design with real user behavior, I cut through the noise and made spontaneous trips easier than ever. No more decision fatigue, no more wasted time, just pack your bags and go.
Final Thoughts
This project proved that travel planning doesn’t have to suck. By aligning the app’s design with real user behavior, I cut through the noise and made spontaneous trips easier than ever. No more decision fatigue, no more wasted time, just pack your bags and go.
Final Thoughts
This project proved that travel planning doesn’t have to suck. By aligning the app’s design with real user behavior, I cut through the noise and made spontaneous trips easier than ever. No more decision fatigue, no more wasted time, just pack your bags and go.
Final Thoughts
This project proved that travel planning doesn’t have to suck. By aligning the app’s design with real user behavior, I cut through the noise and made spontaneous trips easier than ever. No more decision fatigue, no more wasted time, just pack your bags and go.
Because let’s be honest, the best trips? They happen when planning doesn’t get in the way of the fun.
Because let’s be honest, the best trips? They happen when planning doesn’t get in the way of the fun.
Because let’s be honest, the best trips? They happen when planning doesn’t get in the way of the fun.
Because let’s be honest, the best trips? They happen when planning doesn’t get in the way of the fun.