Too many clicks, not enough conversions?
Too many clicks, not enough conversions?
Too many clicks, not enough conversions?
Too many clicks, not enough conversions?
I’ll streamline the experience.
I’ll streamline the experience.
I’ll streamline the experience.
I’ll streamline the experience.
I’ll streamline the experience. I optimize user flows to remove friction, so your customers take action faster. Less confusion, more conversions. Let’s make your product work for your users, not against them.
I’ll streamline the experience. I optimize user flows to remove friction, so your customers take action faster. Less confusion, more conversions. Let’s make your product work for your users, not against them.
I’ll streamline the experience. I optimize user flows to remove friction, so your customers take action faster. Less confusion, more conversions. Let’s make your product work for your users, not against them.
How I Can Help
UX Strategy & Optimization
UX Strategy & Optimization
I’ll refine your product’s user experience leading to higher engagement, fewer drop-offs, and better conversions.
User Research & User Testing
User Research & User Testing
I’ll dig into real user behavior, uncover pain points and turn insights into improvements so your product works for your audience.
I’ll uncover pain points and turn insights into improvements so your product works for your audience.
I’ll dig into real user behavior, uncover pain points and turn insights into improvements so your product works for your audience.
Wireframing & Prototyping
Wireframing & Prototyping
I’ll design wireframes and prototypes, so you can visualize the user journey before a single line of code is written.
I’ll design wireframes and prototypes, so you can visualize the user journey before a single line of code is written.
Case Studies
PROMO CODE DISCOVERY
SEPHORA SEA ∙ BEAUTY E-COMMERCE
You know those promo codes that feel like a secret club no one told you about? Yeah, I fixed that. Now, Sephora SEA customers can easily find and use discounts without hunting them down like buried treasure. And guess what? It worked. Conversion rates went up by 3.52%.
UX Design • User Research (Competitive Analysis) • Wireframes • User Flows • Usability Testing • Prototype
READ MORE
PROMO CODE DISCOVERY
SEPHORA SEA ∙ BEAUTY E-COMMERCE
You know those promo codes that feel like a secret club no one told you about? Yeah, I fixed that. Now, Sephora SEA customers can easily find and use discounts without hunting them down like buried treasure. And guess what? It worked. Conversion rates went up by 3.52%.
UX Design • User Research (Competitive Analysis) • Wireframes • User Flows • Usability Testing • Prototype
READ MORE
PROMO CODE DISCOVERY
SEPHORA SEA ∙ BEAUTY E-COMMERCE
You know those promo codes that feel like a secret club no one told you about? Yeah, I fixed that. Now, Sephora SEA customers can easily find and use discounts without hunting them down like buried treasure. And guess what? It worked. Conversion rates went up by 3.52%.
UX Design • User Research (Competitive Analysis) • Wireframes • User Flows • Usability Testing • Prototype
READ MORE
PROMO CODE DISCOVERY
SEPHORA SEA ∙ BEAUTY E-COMMERCE
You know those promo codes that feel like a secret club no one told you about? Yeah, I fixed that. Now, Sephora SEA customers can easily find and use discounts without hunting them down like buried treasure. And guess what? It worked. Conversion rates went up by 3.52%.
UX Design • User Research (Competitive Analysis) • Wireframes • User Flows • Usability Testing • Prototype
READ MORE
CLEAN NAVIGATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
I revamped Sephora SEA’s navigation to make clean beauty a one-click discovery, not a scavenger hunt. The result? 52% more sales and a 24.5% (web) / 44% (app) boost in page views because when you make things easy, people actually buy.
UX Design • User Research (Competitive Analysis, Tree Testing) • User Flows • Prototype
READ MORE
CLEAN NAVIGATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
I revamped Sephora SEA’s navigation to make clean beauty a one-click discovery, not a scavenger hunt. The result? 52% more sales and a 24.5% (web) / 44% (app) boost in page views because when you make things easy, people actually buy.
UX Design • User Research (Competitive Analysis, Tree Testing) • User Flows • Prototype
READ MORE
CLEAN NAVIGATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
I revamped Sephora SEA’s navigation to make clean beauty a one-click discovery, not a scavenger hunt. The result? 52% more sales and a 24.5% (web) / 44% (app) boost in page views because when you make things easy, people actually buy.
UX Design • User Research (Competitive Analysis, Tree Testing) • User Flows • Prototype
READ MORE
CLEAN NAVIGATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
I revamped Sephora SEA’s navigation to make clean beauty a one-click discovery, not a scavenger hunt. The result? 52% more sales and a 24.5% (web) / 44% (app) boost in page views because when you make things easy, people actually buy.
UX Design • User Research (Competitive Analysis, Tree Testing) • User Flows • Prototype
READ MORE
ORDER TRACKING FIX
SEPHORA SEA ∙ BEAUTY E-COMMERCE
“Where’s my order?” was crashing Sephora SEA’s customer service inbox. So, I made order tracking intuitive, real-time, and (finally) stress-free. The impact? A 13% drop in customer service tickets for order inquiries. Less stress for customers, fewer headaches for support teams.
UX Design • User Research (Video Analysis) • User Flows
READ MORE
ORDER TRACKING FIX
SEPHORA SEA ∙ BEAUTY E-COMMERCE
“Where’s my order?” was crashing Sephora SEA’s customer service inbox. So, I made order tracking intuitive, real-time, and (finally) stress-free. The impact? A 13% drop in customer service tickets for order inquiries. Less stress for customers, fewer headaches for support teams.
UX Design • User Research (Video Analysis) • User Flows
READ MORE
ORDER TRACKING FIX
SEPHORA SEA ∙ BEAUTY E-COMMERCE
“Where’s my order?” was crashing Sephora SEA’s customer service inbox. So, I made order tracking intuitive, real-time, and (finally) stress-free. The impact? A 13% drop in customer service tickets for order inquiries. Less stress for customers, fewer headaches for support teams.
UX Design • User Research (Video Analysis) • User Flows
READ MORE
ORDER TRACKING FIX
SEPHORA SEA ∙ BEAUTY E-COMMERCE
“Where’s my order?” was crashing Sephora SEA’s customer service inbox. So, I made order tracking intuitive, real-time, and (finally) stress-free. The impact? A 13% drop in customer service tickets for order inquiries. Less stress for customers, fewer headaches for support teams.
UX Design • User Research (Video Analysis) • User Flows
READ MORE
REVIEWS INTEGRATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
4 million beauty reviews, seamlessly integrated, so customers get the real tea on products without hopping between a million tabs.
UX Design • User Research (User Interviews)
READ MORE
REVIEWS INTEGRATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
4 million beauty reviews, seamlessly integrated, so customers get the real tea on products without hopping between a million tabs.
UX Design • User Research (User Interviews)
READ MORE
REVIEWS INTEGRATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
4 million beauty reviews, seamlessly integrated, so customers get the real tea on products without hopping between a million tabs.
UX Design • User Research (User Interviews)
READ MORE
REVIEWS INTEGRATION
SEPHORA SEA ∙ BEAUTY E-COMMERCE
4 million beauty reviews, seamlessly integrated, so customers get the real tea on products without hopping between a million tabs.
UX Design • User Research (User Interviews)
READ MORE
WEEKEND GETAWAY APP
PERSONAL PROJECT ∙TRAVEL APP
Spontaneous trips shouldn’t be a planning nightmare. This app makes last-minute weekend getaways as easy as “Where to? Let’s go.”
UX Design • User Research • User flows • Wireframe • Prototype
READ MORE
WEEKEND GETAWAY APP
SEPHORA SEA ∙ BEAUTY E-COMMERCE
Spontaneous trips shouldn’t be a planning nightmare. This app makes last-minute weekend getaways as easy as “Where to? Let’s go.”
UX Design • User Research • User flows • Wireframe • Prototype
READ MORE
WEEKEND GETAWAY APP
PERSONAL PROJECT ∙TRAVEL APP
Spontaneous trips shouldn’t be a planning nightmare. This app makes last-minute weekend getaways as easy as “Where to? Let’s go.”
UX Design • User Research • User flows • Wireframe • Prototype
READ MORE
WEEKEND GETAWAY APP
SEPHORA SEA ∙ BEAUTY E-COMMERCE
Spontaneous trips shouldn’t be a planning nightmare. This app makes last-minute weekend getaways as easy as “Where to? Let’s go.”
UX Design • User Research • User flows • Wireframe • Prototype
READ MORE
What My Clients Say
What My Clients Say
What My Clients Say
What My Clients Say
01
" Working with Mia is an absolute joy. She’s collaborative, insightful, and always willing to jump in and help wherever needed. Her enthusiasm is contagious. 10/10 would work with her again! "
Ingrid Novita
UX Designer, Sephora SEA
01
" Working with Mia is an absolute joy. She’s collaborative, insightful, and always willing to jump in and help wherever needed. Her enthusiasm is contagious. 10/10 would work with her again! "
Ingrid Novita
UX Designer, Sephora SEA
01
" Working with Mia is an absolute joy. She’s collaborative, insightful, and always willing to jump in and help wherever needed. Her enthusiasm is contagious. 10/10 would work with her again! "
Ingrid Novita
UX Designer, Sephora SEA
01
" Working with Mia is an absolute joy. She’s collaborative, insightful, and always willing to jump in and help wherever needed. Her enthusiasm is contagious. 10/10 would work with her again! "
Ingrid Novita
UX Designer, Sephora SEA
02
" Every time we hit an unexpected roadblock, Mia pivoted seamlessly. Her ability to adapt to changing requirements, shifting priorities, and last-minute feedback made her an absolute lifesaver. "
Nurul Asyiqeen
E-Commerce Operations Assistant Manager, Sephora SEA
02
" Every time we hit an unexpected roadblock, Mia pivoted seamlessly. Her ability to adapt to changing requirements, shifting priorities, and last-minute feedback made her an absolute lifesaver. "
Nurul Asyiqeen
E-Commerce Operations Assistant Manager, Sephora SEA
02
" Every time we hit an unexpected roadblock, Mia pivoted seamlessly. Her ability to adapt to changing requirements, shifting priorities, and last-minute feedback made her an absolute lifesaver. "
Nurul Asyiqeen
E-Commerce Operations Assistant Manager, Sephora SEA
02
" Every time we hit an unexpected roadblock, Mia pivoted seamlessly. Her ability to adapt to changing requirements, shifting priorities, and last-minute feedback made her an absolute lifesaver. "
Nurul Asyiqeen
E-Commerce Operations Assistant Manager, Sephora SEA
03
" I was blown away by Mia’s efficiency. She took a stalled project and turned it around in record time. If you need someone who gets things done (and done well), she’s the one. "
Bryant Sharime
Sales Director, Oligo Asia
03
" I was blown away by Mia’s efficiency. She took a stalled project and turned it around in record time. If you need someone who gets things done (and done well), she’s the one. "
Bryant Sharime
Sales Director, Oligo Asia
03
" I was blown away by Mia’s efficiency. She took a stalled project and turned it around in record time. If you need someone who gets things done (and done well), she’s the one. "
Bryant Sharime
Sales Director, Oligo Asia
03
" I was blown away by Mia’s efficiency. She took a stalled project and turned it around in record time. If you need someone who gets things done (and done well), she’s the one. "
Bryant Sharime
Sales Director, Oligo Asia
Hello, I'm Mia.
Hello, I'm Mia.
You know that feeling when a website just works? Everything’s where you expect it to be, no unnecessary clicking around, no weird dead-ends? Yeah, that’s what I do. My job is to clear the path, remove obstacles, and make sure users actually enjoy the experience. Whether it’s wireframing, user research, or testing, I’m all about designing stuff that just makes sense.
When I’m not doing that, I’m unlocking real-world achievements like petting every cat I meet, winning at co-op puzzle games, and booking my next trip.
