Let’s Talk About Data That Actually Works
You know what’s better than guessing what’s working in your business? Knowing exactly what’s driving sales and what’s quietly tanking profits. That’s why I built a no-nonsense, insight-packed Tableau dashboard for a furniture store, designed to make data-driven decisions easy, fast, and effective.
Let’s Talk About Data That Actually Works
You know what’s better than guessing what’s working in your business? Knowing exactly what’s driving sales and what’s quietly tanking profits. That’s why I built a no-nonsense, insight-packed Tableau dashboard for a furniture store, designed to make data-driven decisions easy, fast, and effective.
Let’s Talk About Data That Actually Works
You know what’s better than guessing what’s working in your business? Knowing exactly what’s driving sales and what’s quietly tanking profits. That’s why I built a no-nonsense, insight-packed Tableau dashboard for a furniture store, designed to make data-driven decisions easy, fast, and effective.
Let’s Talk About Data That Actually Works
You know what’s better than guessing what’s working in your business? Knowing exactly what’s driving sales and what’s quietly tanking profits. That’s why I built a no-nonsense, insight-packed Tableau dashboard for a furniture store, designed to make data-driven decisions easy, fast, and effective.
This dashboard does the heavy lifting: tracking total sales, profit margins, top-performing product categories, and regional sales distribution. No more digging through spreadsheets or making gut-based guesses. Just clean, clear data that helps businesses optimize inventory, adjust pricing, and make smart marketing moves.
This dashboard does the heavy lifting: tracking total sales, profit margins, top-performing product categories, and regional sales distribution. No more digging through spreadsheets or making gut-based guesses. Just clean, clear data that helps businesses optimize inventory, adjust pricing, and make smart marketing moves.
This dashboard does the heavy lifting: tracking total sales, profit margins, top-performing product categories, and regional sales distribution. No more digging through spreadsheets or making gut-based guesses. Just clean, clear data that helps businesses optimize inventory, adjust pricing, and make smart marketing moves.
This dashboard does the heavy lifting: tracking total sales, profit margins, top-performing product categories, and regional sales distribution. No more digging through spreadsheets or making gut-based guesses. Just clean, clear data that helps businesses optimize inventory, adjust pricing, and make smart marketing moves.
Oh, and the best part? You can filter by year, spot trends, and actually see what’s working instead of throwing strategies at the wall and hoping something sticks.
Oh, and the best part? You can filter by year, spot trends, and actually see what’s working instead of throwing strategies at the wall and hoping something sticks.
Oh, and the best part? You can filter by year, spot trends, and actually see what’s working instead of throwing strategies at the wall and hoping something sticks.
Oh, and the best part? You can filter by year, spot trends, and actually see what’s working instead of throwing strategies at the wall and hoping something sticks.
The data source for this project was the Store Sales Forecasting dataset from Kaggle.
Alright, let’s talk about what a solid marketing strategy looks like for a fitness app designed specifically for women—helping them optimize their workouts by syncing with their hormonal health and menstrual cycle.We’re not just throwing content out there and hoping for the best. This marketing strategy is built on five key pillars: The Who, The What, The Where, The How, and The Packaging.
The Furniture Sales Dashboard is available here.
Alright, let’s talk about what a solid marketing strategy looks like for a fitness app designed specifically for women—helping them optimize their workouts by syncing with their hormonal health and menstrual cycle.We’re not just throwing content out there and hoping for the best. This marketing strategy is built on five key pillars: The Who, The What, The Where, The How, and The Packaging.
Key Insights
Key Insights
Key Insights
Top-Line Metrics at a Glance
Top-Line Metrics at a Glance
Top-Line Metrics at a Glance
Top-Line Metrics at a Glance
Total sales, profit, and orders all upfront so you don’t have to go searching.
Total sales, profit, and orders all upfront so you don’t have to go searching.
Total sales, profit, and orders all upfront so you don’t have to go searching.
Total sales, profit, and orders all upfront so you don’t have to go searching.
Quick visual breakdown of sales and profit by category.
Quick visual breakdown of sales and profit by category.
Quick visual breakdown of sales and profit by category.
Quick visual breakdown of sales and profit by category.
One big red flag? Tables are selling well, but profitability? A dumpster fire. Time to investigate pricing, costs, and discounts before this turns into a bigger problem.
One big red flag? Tables are selling well, but profitability? A dumpster fire. Time to investigate pricing, costs, and discounts before this turns into a bigger problem.
One big red flag? Tables are selling well, but profitability? A dumpster fire. Time to investigate pricing, costs, and discounts before this turns into a bigger problem.
One big red flag? Tables are selling well, but profitability? A dumpster fire. Time to investigate pricing, costs, and discounts before this turns into a bigger problem.
Product Category Deep-Dive
Product Category Deep-Dive
Product Category Deep-Dive
Product Category Deep-Dive
Chairs? Absolute rockstars. They’re the most profitable item, even though they’re not the best-sellers.
Chairs? Absolute rockstars. They’re the most profitable item, even though they’re not the best-sellers.
Chairs? Absolute rockstars. They’re the most profitable item, even though they’re not the best-sellers.
Chairs? Absolute rockstars. They’re the most profitable item, even though they’re not the best-sellers.
Translation: Stop throwing all your energy into selling tables and start doubling down on marketing the products that actually make money.
Translation: Stop throwing all your energy into selling tables and start doubling down on marketing the products that actually make money.
Translation: Stop throwing all your energy into selling tables and start doubling down on marketing the products that actually make money.
Translation: Stop throwing all your energy into selling tables and start doubling down on marketing the products that actually make money.
Sales vs. Cost Trends
Sales vs. Cost Trends
Sales vs. Cost Trends
Sales vs. Cost Trends
Monthly sales and costs together, because numbers don’t lie.
Monthly sales and costs together, because numbers don’t lie.
Monthly sales and costs together, because numbers don’t lie.
Monthly sales and costs together, because numbers don’t lie.
Some months? Costs were outpacing revenue(yikes). Pricing strategy needs a rethink, stat.
Some months? Costs were outpacing revenue(yikes). Pricing strategy needs a rethink, stat.
Some months? Costs were outpacing revenue(yikes). Pricing strategy needs a rethink, stat.
Some months? Costs were outpacing revenue(yikes). Pricing strategy needs a rethink, stat.
Monthly Profit Margins
Monthly Profit Margins
Monthly Profit Margins
Monthly Profit Margins
Turns out, October was a rough month, profits took a nosedive.
Turns out, October was a rough month, profits took a nosedive.
Turns out, October was a rough month, profits took a nosedive.
Turns out, October was a rough month, profits took a nosedive.
What happened? Seasonal slump? Poor pricing? Operational chaos? Time to dig deeper.
What happened? Seasonal slump? Poor pricing? Operational chaos? Time to dig deeper.
What happened? Seasonal slump? Poor pricing? Operational chaos? Time to dig deeper.
What happened? Seasonal slump? Poor pricing? Operational chaos? Time to dig deeper.
Regional Performance: Who’s Buying (and Who’s Not)
Regional Performance: Who’s Buying (and Who’s Not)
Regional Performance: Who’s Buying (and Who’s Not)
Regional Performance: Who’s Buying (and Who’s Not)
Some states are killing it, others (Hi, Texas) are dragging down overall profitability.
Some states are killing it, others (Hi, Texas) are dragging down overall profitability.
Some states are killing it, others (Hi, Texas) are dragging down overall profitability.
Some states are killing it, others (Hi, Texas) are dragging down overall profitability.
The takeaway? A one-size-fits-all strategy isn’t gonna cut it. Regional pricing and marketing need a serious overhaul.
The takeaway? A one-size-fits-all strategy isn’t gonna cut it. Regional pricing and marketing need a serious overhaul.
The takeaway? A one-size-fits-all strategy isn’t gonna cut it. Regional pricing and marketing need a serious overhaul.
The takeaway? A one-size-fits-all strategy isn’t gonna cut it. Regional pricing and marketing need a serious overhaul.
What Needs to Happen Next
What Needs to Happen Next
What Needs to Happen Next
What Needs to Happen Next
1.
Fix the Pricing & Cost Problem
1.
Fix the Pricing & Cost Problem
1.
Fix the Pricing & Cost Problem
1.
Fix the Pricing & Cost Problem
1.
Tables are bleeding money, why? Are production costs too high? Is pricing off? Let’s figure it out before it gets worse.
1.
Tables are bleeding money, why? Are production costs too high? Is pricing off? Let’s figure it out before it gets worse.
1.
Tables are bleeding money, why? Are production costs too high? Is pricing off? Let’s figure it out before it gets worse.
1.
Tables are bleeding money, why? Are production costs too high? Is pricing off? Let’s figure it out before it gets worse.
2.
Go All-In on High-Profit Products
2.
Go All-In on High-Profit Products
2.
Go All-In on High-Profit Products
2.
Go All-In on High-Profit Products
1.
Chairs are the cash cows. Let’s push them harder with targeted marketing and strategic promotions.
1.
Chairs are the cash cows. Let’s push them harder with targeted marketing and strategic promotions.
1.
Chairs are the cash cows. Let’s push them harder with targeted marketing and strategic promotions.
1.
Chairs are the cash cows. Let’s push them harder with targeted marketing and strategic promotions.
3.
Rethink Regional Sales Strategies
3.
Rethink Regional Sales Strategies
3.
Rethink Regional Sales Strategies
3.
Rethink Regional Sales Strategies
1.
Texas is struggling, what’s the deal? Maybe a localized marketing push, better promotions, or a pricing tweak will turn things around.
1.
Texas is struggling, what’s the deal? Maybe a localized marketing push, better promotions, or a pricing tweak will turn things around.
1.
Texas is struggling, what’s the deal? Maybe a localized marketing push, better promotions, or a pricing tweak will turn things around.
1.
Texas is struggling, what’s the deal? Maybe a localized marketing push, better promotions, or a pricing tweak will turn things around.
4.
Keep Monitoring & Tweaking
4.
Keep Monitoring & Tweaking
4.
Keep Monitoring & Tweaking
4.
Keep Monitoring & Tweaking
1.
A dashboard is only as good as the action it inspires. Keep checking in, adjusting strategies, and making decisions based on real-time data, not guesswork.
1.
A dashboard is only as good as the action it inspires. Keep checking in, adjusting strategies, and making decisions based on real-time data, not guesswork.
1.
A dashboard is only as good as the action it inspires. Keep checking in, adjusting strategies, and making decisions based on real-time data, not guesswork.
1.
A dashboard is only as good as the action it inspires. Keep checking in, adjusting strategies, and making decisions based on real-time data, not guesswork.
Final Thoughts
This Tableau dashboard is more than just pretty charts, it’s a game plan for better business decisions. With the right adjustments, this furniture store can stop the profit leaks, scale what’s working, and turn insights into action. Because at the end of the day, data only matters if you actually use it.
Final Thoughts
This Tableau dashboard is more than just pretty charts, it’s a game plan for better business decisions. With the right adjustments, this furniture store can stop the profit leaks, scale what’s working, and turn insights into action. Because at the end of the day, data only matters if you actually use it.
Final Thoughts
This Tableau dashboard is more than just pretty charts, it’s a game plan for better business decisions. With the right adjustments, this furniture store can stop the profit leaks, scale what’s working, and turn insights into action. Because at the end of the day, data only matters if you actually use it.
Final Thoughts
This Tableau dashboard is more than just pretty charts, it’s a game plan for better business decisions. With the right adjustments, this furniture store can stop the profit leaks, scale what’s working, and turn insights into action. Because at the end of the day, data only matters if you actually use it.